I’m a freelance social media strategist helping brands build authentic online presence through strategic content, growth tactics, and community engagement. I have 10 years of experience in digital media, having worked in fast-paced newsrooms and institutional communications, and most recently received my Masters of Science in Digital Audience Strategy.

By day, I manage all marketing for Arizona State University's School of Politics and Global Studies. This includes overseeing high-level social media ad campaigns, developing sustainable social and email marketing strategies, and designing all digital and physical media — including its website, newsletters, annual reports and promotional materials for degree programs, courses and events.

I'm eager to explore new projects and partnerships and am currently taking on new clients!

What drives me most of all is connection — getting to know your story and your audience and building community through these projects. Whether I’m managing a campaign, creating content, or writing a story, I handle each project with curiosity and care.

Connect with me below for a free consultation ⬇️

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Hello hello! 👋🏻

I’m Alexandra, and I help brands and individuals tell their stories online.