Hi, I'm Alexandra, but you can call me Allie.

I'm passionate about content creation, storytelling, and community engagement. With 10 years in digital media, from fast-paced newsrooms to institutional communications, I love finding ways to turn stories into measurable impact.

I bring this approach to Maria Media Collective, my creative studio where I partner with small businesses and emerging brands to build clear, compelling, and consistent digital presences.

I also lead marketing for ASU’s School of Politics and Global Studies, managing social media strategy, email marketing, content development, digital storytelling, and all digital and print communications — from websites and newsletters to annual reports and promotional materials.

At the core of everything I do is connection: understanding your story, understanding your audience, and bringing them together through thoughtful, strategic content.

About Me

What I'm good at

A selection of campaign work, digital strategy, and editorial storytelling. Each project highlights my role, approach, and impact across platforms.

Social Media Strategy & Execution

Paid Ad Campaigns

Email Marketing Campaigns

Event Planning & Promotion

Brand Development

Building a cohesive, audience-first content strategy

Instagram · Facebook · LinkedIn

Driving awareness and action through targeted media

Meta Ads · Campaign Optimization

Turning messaging into meaningful engagement

SalesForce · Mailchimp · Klayvio

Planning, promoting, and delivering high-impact events

Social · Email · Web

Web Design

Designing clear, accessible digital experiences

CMS · Copywriting · SEO · Accessibility

News + Feature Writing

Creating a consistent voice and visual identity across channels

Social · Email · Web

Long-form storytelling grounded in reporting and audience insight

Newsletters · Longform · Editorial

View Case Study

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View Samples

Work with me

Through Maria Media Collective

I’m the founder and creative director of Maria Media Collective, a studio helping small businesses and organizations with social media, email, web design, and content — using the same thoughtful approach you see here.

What I help with:

• Social media strategy & management

• Email campaigns & newsletters

• Web design & content

• Campaign planning & promotion