i'm a digital marketer driving engagement and brand growth through integrated campaigns
hi, i'm alexandra
(allie for short)
Hi, I'm Alexandra, but you can call me Allie.
I'm passionate about content creation, storytelling, and community engagement. With 10 years in digital media, from fast-paced newsrooms to institutional communications, I love finding ways to turn stories into measurable impact.
I bring this approach to Maria Media Collective, my creative studio where I partner with small businesses and emerging brands to build clear, compelling, and consistent digital presences.
I also lead marketing for ASU’s School of Politics and Global Studies, managing social media strategy, email marketing, content development, digital storytelling, and all digital and print communications — from websites and newsletters to annual reports and promotional materials.
At the core of everything I do is connection: understanding your story, understanding your audience, and bringing them together through thoughtful, strategic content.
about me
what i'm good at
A selection of campaign work, digital strategy, and editorial storytelling. Each project highlights my role, approach, and impact across platforms.
Social Media Strategy & Execution
Paid Ad Campaigns
Email Marketing Campaigns
Event Planning & Promotion
Brand Development
Building a cohesive, audience-first content strategy
Instagram · Facebook · LinkedIn
Driving awareness and action through targeted media
Meta Ads · Campaign Optimization
Turning messaging into meaningful engagement
SalesForce · Mailchimp · Klayvio
Planning, promoting, and delivering high-impact events
Social · Email · Web
Web Design
Designing clear, accessible digital experiences
CMS · Copywriting · SEO · Accessibility
News + Feature Writing
Creating a consistent voice and visual identity across channels
Social · Email · Web
Long-form storytelling grounded in reporting and audience insight
Newsletters · Longform · Editorial
work with me
I’m the founder and creative director of Maria Media Collective, a studio helping small businesses and organizations with social media, web design, and content — using the same thoughtful approach you see here.
What I help with:
Social media strategy & management
Web design & content
Campaign planning & promotion